Maserati prepares its reorganization to increase sales and profits

Maserati Ghibli Edizione Nobile

Despite all the efforts that the has made> FCA Group , Maserati does not go through its best moment. The launch of the Ghibli and Levante were a breath of fresh air, but it has stayed in that, a mirage. The sales of the firm of the trident have declined little by little in the last two years, because although their models are modern, they do not arrive where their rivals do.

To this we must add that the arrival of new models are lagging more than desirable. This situation especially affects GranTurismo and GranCabrio , since they have been on the market for more than a decade. However, it seems that the new CEO of the Italian-American consortium is solving these problems. De facto, the first decision you made was to unlink to Maserati from Alfa Romeo .

Increase the range, Maserati's main mission

Maserati Levante

According to Mike Manley , the main error was made with was placed at the same level as Alfa Romeo . The reason it gives to separate them now is simple. The house of the Biscione is sporty aspirational cut focused on volume, but the brand of the trident is focused on sports luxury . Therefore, the most sensible thing is to follow a different path from the one I had taken until now.

In this way, the new head of Maserati is Harald Wester strong>, executive who already held this position between the years 20o8 to 2016. On the technical side, Manley has signed the engineer Jean-Philippe Leloup . This one, until now was working for Ferrari, but they have entrusted him to direct a new department: Maserati Commercial . Finally, they have appointed a new chief for North America.

Manley's plans should bear fruit in the third quarter of 2019 . All in all, they have to increase the sales of the brand, because last year they were reduced by 26 percent. To alleviate this situation, Marchionne has already given the green light to the generational change of Ghibli, Quattroporte and Levante . In addition, he confirmed the arrival of a SUV of compact size , the Alfieri and the hybridization and electrification of the range.

Source - AlVolante

You may be interested